What Moves Millennial Moms?

Timeslot: Thursday, March 22, 2018 - 2:00pm to 2:30pm
Track: Show Floor Flash Learning
Room: On Floor - Theatre


Millennial women are the core of the juvenile products industry, but we’re still only a few years into them having families — so we’re still in relative early days of understanding what drives them. From sources like Nielsen, we know what they’re purchasing, but the when and the why have only been addressed on a macro level. We’ve looked at the market on a micro- level, category by category and brand by brand, to identify exactly what motivated a mom to make a purchase.