What to Expect When... Brands Align with Community

Timeslot: Saturday, April 13, 2019 - 12:30pm to 1:00pm
Track: New Parent Days Education
Room: Show Floor - Learning Lab


With over 2,500 specialty groups and a post every 3 seconds, What to Expect provides a supportive and vibrant community for moms and dads to connect and share their pregnancy and parenting journey. When brands are present in an authentic and meaningful way, everyone benefits. But how do we know what moms need right now?

Learn how WTE is connecting with moms on a deep level, to understand more than just demographics. We are taking a close look at behavior and trends to understand what our moms care about most and when and how to provide them with the content & resources they need.

Community Director, Sara Stefanik will share insights including a segment with current community moms experiencing the journey first-hand.