Text to Register, Registration Cards & More: Top Trends in Juvenile Product Registration

Timeslot: Wednesday, March 21, 2018 - 12:00pm to 12:30pm
Track: Show Floor Flash Learning
Room: On Floor - Theatre


Consumer protection is paramount when it comes to juvenile product registration yet we’re all aware of the challenges that come with compliance, processing and storage of the customer data.

In this session, attendees can garner valuable insights of the current trends in the customer "on-boarding" experience including trends in product registrations, preferred channels, customer sentiment and more. In addition, new technology is uncovering new opportunities for brands to provide rich experiences for their customers. We’ll take a look at how new technology is shifting consumer behavior specifically within Juvenile as well as across other industries.

Case in point: Product registration is something that's important to all JPMA members from advocates to manufacturers to consumers. Product registration trends can paint a powerful picture of those topics companies can consider for their business. Registria, working with 125+ brands, is uniquely positioned to collect and analyze registration data from millions of registrations into one aggregated report - and offer the JPMA community access to specific trends across the juvenile market.