Parent Purchasing Behaviors in the Digital Age

Timeslot: Tuesday, March 20, 2018 - 2:30pm to 3:30pm
Track: Breakout Session
Room: 202B


Consumer buying behavior is experiencing a massive shift. As the retail landscape changes, the baby industry will continue to see increased demand in the digital marketplace. This panel will explore how parents, grandparents, caregivers and friends are approaching the new digital landscape to create registries, write product reviews and share online content.