Managing Your E-Commerce Platform While Maintaining Your Whole Business

Timeslot: Thursday, April 11, 2019 - 2:00pm to 2:30pm
Track: Trade Education
Room: Show Floor - Learning Lab


This round table of industry insiders delves into the operation of two parallel tracks – implementing e-commerce platforms along with traditional business-to-business models. Topics will include the never-ending struggle to maintain advertised price and brand integrity; challenges of direct-to-consumer sales and fulfillment; and common mistakes. Jeremy Richardson, renowned juvenile products attorney and longtime JPMA Associate Member, will lead the discussion.