Let's Get Personal: 5 Steps to Creating a More Meaningful Connection with Millennial Parents

Timeslot: Thursday, April 11, 2019 - 10:00am to 10:30am
Track: Trade Education
Room: Show Floor - Learning Lab


According to Total Retail, 91% of consumers are more likely to shop with a brand that recognizes them and provides tailored recommendations and 73% of consumers feel brands have failed to engage them in a personalized way​. From email marketing to social media to free online tools - in this presentation, Monica Banks CEO of Gugu Guru will share 5 easy ways retailers and brands can start creating a deeper and more meaningful connection with their target customers using personalization. With a crowded juvenile products industry and an ever-changing retail landscape, brands and retailers will leave this session with a better understanding of how personalizing the customer journey will help them both earn loyalty and gain market share.