How to Prepare for Success in China's Evolving E-Commerce Environment

Timeslot: Thursday, April 11, 2019 - 11:00am to 11:30am
Track: Trade Education
Room: Show Floor - Learning Lab


Retail brands can have a mixed view of China. On one hand, China is the largest retail market in the world, passing the U.S. this year.  On the other hand, China can be viewed as too complicated and there are questions as to whether products are right for the China market.

e-Commerce has dramatically changed this equation, lowering the costs of market entry and distribution while giving brands access to hundreds of millions of on-line consumers.

Join Export Now CEO Frank Lavin as he explores the attractions and challenges of the China market. Why do many international firms succeed in this market, and is your brand ready to join them?