The JPMA Show: Built for Baby Reveals 2019 On-Site Programming

Globally recognized baby gear and parenting experts to headline most robust education, entertainment and industry trend lineup yet at North America's largest baby and children's products show:

  • #MOMTRUTHS Moms, Cat & Nat
  • What To Expect When You're Expecting author Heidi Murkoff
  • Scary Mommy content workshop
  • BabyCenter registry and parenting trends
  • Innovation Awards selected by esteemed panel of top journalists and baby gear experts
  • Hands-on product demos from 200+ top baby brands

ORLANDO, FL (March 15, 2019) The JPMA Show: Built for Baby, the largest baby and children's products show in North America, today revealed a robust entertainment and education lineup for its annual show to be held in Orlando, April 10-13, 2019.

This year's show will feature exclusive appearances and content from globally recognized parenting gurus tailored to both trade and consumer audiences. The lineup offers unparalleled access to the latest new products, industry trend discussions and branding and marketing resources, as well as entertainment and interviews with some of the most well-known names in parenting and the industry's top experts, including Cat & Nat, What to Expect®, Scary Mommy and BabyCenter.

The current not-to-be-missed line up of appearances and events includes:

Wednesday, April 10: (FOR TRADE)

  • 9:00 a.m. - 5:00 p.m. — Task group meetings for International Stroller Committee
  • 12:30 p.m. - 1:30 p.m. — Media and Marketing Luncheon, Sponsored by Sikich LLC
    • 12:30 p.m. - 1:00 p.m. — How to Create Content that Really Works
      • Micaela Birmingham, Head of Studio, Scary Mommy
    • 1:00 p.m. - 1:30 p.m. — PR & Social Media Panel: How to Create an Effective Influencer Program
      • Kara Hamstra, Director, PR; Consumer Products, Sikich LLC
      • Ria Calong-Russo, Vice President of Marketing, MAM USA
      • Natalie Diaz, Founder & CEO, Twiniversity
      • Kelly Voelker, Moderator, Director of Marketing & Communications, JPMA
  • 3:00 p.m. - 4:45 p.m. - CPSC Regulatory Update & Regulatory Robot Demonstration
    • Shelby Mathis, Small Business Ombudsman, CPSC
  • 4:00 p.m. - 4:45 p.m. — JPMA: State of the Industry
    • Kelly Mariotti, Moderator, Executive Director, JPMA
    • Rick Locker, General Counsel, JPMA
    • Joe Colella, Director of Child Passenger Safety, JPMA
    • Lisa Trofe, Managing Director, JPMA
    • Angela Hofmann, Americans for Free Trade
  • 5:00 p.m. - 5:45 p.m. — News Conference: How Tariffs Hurt Families
    • Americans for Free Trade and JPMA members share the real impact of tariffs on the baby products industry and parents who rely on these products to care for and protect their children; the most recent tariff impact data will be released
  • 6:00 p.m. - 8:00 p.m. — JPMA Member and Media Reception and Annual Member Meeting
    • Open to JPMA Members and invited media only

Thursday, April 11: (FOR TRADE)

  • 8:00 a.m. - 6:00 p.m. — Exhibit Floor Open
  • 10:00 a.m. - 10:30 a.m. — Let's Get Personal: Five Steps to Creating a More Meaningful Connection with Millennial Parents
    • Monica Banks, Founder & CEO, Gugu Guru
  • 11:00 a.m. - 11:30 a.m. — How to Prepare for Success in China's Evolving E-Commerce Environment
    • Frank Lavin, CEO, Export Now
  • 1:00 p.m. - 1:30 p.m. — Baby Registry Trends: How Women are Disrupting the Traditional Registry Experience
    • Kimberly Rutt, Regional Sales Director, BabyCenter
  • 2:00 p.m. - 2:30 p.m. — Managing Your E-Commerce Platform While Maintaining Your Wholesale Business
    • Jeremy Richardson, Partner, Michelman & Robinson, LLP
  • 7:00 p.m. - 10:00 p.m. — Industry Party at Universal's CityWalk
    • Photo wall sponsored by Posh Baby & Kids
    • Buses will run from the Orange County Convention Center and partner hotels continuously from 6:30 p.m. - 10:30 p.m., sponsored by BabyCenter

Friday, April 12: (FOR TRADE AND CONSUMERS: New Parent Days at The JPMA Show)

  • 9:00 a.m. - 1:00 p.m. — Exhibit Floor Open (Trade Only)
  • 1:30 p.m. - 2:30 p.m. — What to Expect When You’re Expecting Q&A with Author and Founder, Heidi Murkoff — A Charity Luncheon to Benefit the What to Expect Project (open to the public)
    • Hosted by Heidi Murkoff, author of the best-selling series, What to Expect®
    • Tickets are $40 per person or $300 for a table of 8. Purchase tickets here.
  • 3:00 p.m. - 7:00 p.m. — New Parent Days begin (show floor opens to the public)
  • 3:30 p.m. - 4:00 p.m. — BabyGear 101
    • Jamie Grayson, TheBabyGuyNYC
  • 4:30 p.m. - 5:00 p.m. — 2019 Innovation Awards Announcement at the Main Stage on the Show Floor, sponsored by BabyCenter
  • 5:00 p.m. - 6:00 p.m. — A special appearance by Cat & Nat
    • The #MOMTRUTHS moms host an exclusive discussion, hosted by Estee Martin of Orlando's Power 95.3
  • 7:30 p.m. - 9:00 p.m. — JP W.O.M.E.N. Meet up at the Hyatt Hotel (trade only)
    • Network with other women in the baby and children's products industry

Saturday, April 13th: (FOR CONSUMERS: New Parent Days at The JPMA Show)

  • 10:00 a.m. - 4:00 p.m. — New Parent Days (show floor open to the public)
  • 10:30 a.m. - 11:00 a.m. — Choosing & Using the Right Car Seat
    • Joe Colella, Director of Child Passenger Safety, JPMA
  • 11:30 a.m. - 12:00 p.m. — Mistakes New Parents Make
    • Natalie Diaz, Founder & CEO, Twiniversity
  • 12:30 p.m. - 1:00 p.m. — What to Expect When… Brands Align with Community
    • Sara Stefanik, Community Director, What to Expect
  • 1:30 p.m. - 2:00 p.m. — Top Parenting Trends That Will Rock Your Baby's World
    • Kimberly Rutt, Regional Sales Director, BabyCenter
  • 2:30 p.m. - 3:00 p.m. - Babywearing 101
    • Xza Higgins, CEO & Founder, Parent & Co.

The annual JPMA Show is the only combined conference, trade and consumer show that brings the entire baby and children's products industry together, including manufacturers, buyers, distributors, service providers and media, all under one roof, and invites parents in on the experience too. To register, for the latest schedule of events or for more information, visit: Programming is subject to change and is being added and updated daily.



The JPMA Show: Built for Baby is the only combined baby and children's product conference, trade show and consumer baby show in North America. The four-day event brings the industry together to showcase and launch the newest innovation in baby products, collaborate on product quality and safety advancements, participate in educational opportunities, connect with peers and see new products. The show culminates in the largest consumer baby show in the country, giving participants a unique opportunity to engage new and expectant parents at a level not offered by other shows. The JPMA Show is a curated experience, focused on the right buyers, the right consumers, the right programming and the right opportunities to drive your business.

The Juvenile Products Manufacturers Association (JPMA) is the voice of the industry on quality and safety for baby and children's products in North America. We do this by:

  • Advocating for safety through product certification programs and legislative and regulatory involvement;
  • Supporting a broad and diverse membership through member-only programming and industry promotion;
  • And by acting as a comprehensive source for baby product information and education.

JPMA members represent 95 percent of the prenatal to preschool products sold in North America.

To find out more about JPMA, our certification program and products certified, and for a complete listing of JPMA Members, please visit Follow JPMA on Twitter @JPMA and connect with us on Facebook to learn about additional safety tips and JPMA initiatives.