JPMA Opens 2020 Innovation Awards with Focus on Innovation and Trends

Winners to be announced at The JPMA Show: Best in Baby April 1-2 2020

MOUNT LAUREL, NJ, December 19, 2019 — The Juvenile Products Manufacturers Association (JPMA) is pleased to announce that the 2020 JPMA Innovation Awards, sponsored by What to Expect, are officially open for entrants. This year, JPMA is updating its esteemed awards program to include additional categories and to honor products that address parents’ needs in unique ways. Entry is now open to companies nationwide here.

The Innovation Awards highlight some of the most exciting new products in the marketplace today. From high-tech products and interactive toys to helpful apps and important safety gear, the JPMA Innovation Awards participants raise the bar in offering parents innovative ways to safeguard and care for baby. An esteemed judges panel is currently being curated. Previous years’ panelists included editors from top-tier media outlets, safety experts and retailers. 

Categories for 2020 include:

  • Best use of technology
  • Best product under $25
  • Design/fashion/style
  • Green/Environmentally-friendly
  • Travel System of the Year
  • Up & Comer (open to new companies two years and younger)
  • Tried and True (This new category honors five iconic products on the market for longer than five years that have stood the test of time.)

Additional categories can be found here. JPMA will also award its annual “Best In Show” award to the product with the highest score over all categories, excluding “Tried and True,” and the Parents Pick award, voted on by parents nationwide.

Winners will be announced on Wednesday, April 1, 2020 during a special breakfast session at The JPMA Show: Best in Baby. The JPMA Show will be held April 1-2, 2020 in Dallas and has been reimagined to be the show of the future. The show will be uniquely curated and trend-forward, focused on showcasing only the "Best in Baby." Retailers, industry experts, media and influencers will come together to share, learn and see the latest from the industry’s top brands and hottest start-ups, including new product launches, updated designs, new trends and fashions, and a peek at what's coming soon in the North American market. Registration for trade attendees (exhibitors, buyers, media and all other trade) is now open here:

To find out more about JPMA, the JPMA Certification program and for a complete listing of JPMA member companies, please visit Follow JPMA on Twitter @JPMA and connect with us on Facebook access safety tips and more information on JPMA initiatives.


The Juvenile Products Manufacturers Association (JPMA) is the voice of the industry on quality and safety for baby and children's products in North America. We do this by:

  • Advocating for safety through product certification programs and legislative and regulatory involvement;
  • Supporting a broad and diverse membership through member-only programming and industry promotion;
  • And by acting as a comprehensive source for baby product information and education.
  • JPMA members represent 95 percent of the prenatal to preschool products sold in North America.