The 2019 JPMA Innovation Awards Competition


Competition is open to JPMA members and non-members.

Eligible companies may submit only NEW products; either being introduced during the next year or on the market for less than one year. Protoypes may be entered in the competition; however, you must indicate in the application form that the product is a prototype. Products previously on the market now being released in a new color or with new packaging, do NOT qualify as new products and should not be entered. Each product is reviewed by a panel of trade and consumer media and industry representatives and pre-selected for final review in which each finalist will then be judged on its own merit on the following criteria:

Innovation - Is it a new and/or unusual concept or feature?
Marketability - Will it sell?
Trend-Setting Potential - Will it influence future products?
Appeal - Is it attractive? Does it reflect current fashion trends?
Usefulness - Is it designed for practical use?

How the Competition Works

2019 JPMA Innovation Awards Competition entry period is now closed.

Pricing structure per entry is as follows:

  • JPMA Member/Exhibitor: $295
  • JPMA Non-Member/Exhibitor: $495
  • JPMA Member/Non-Exhibitor: $795
  • JPMA Non-Member/Non-Exhibitor: $2,495 (this price includes one IA entry fee and one 2019 JPMA Show attendee badge)

Please note this is an application fee and is non-refundable. A company representative must be able to drop off product in person in Orlando on April 10th and must be present to win at announcement on April 12th.

All products must be PRE-REGISTERED before February 11th in order to be considered. Preliminary judging starts February 15, 2019.

The product description accompanying the entry form should not be a sales advertisement, but rather explain what makes your product innovation above the rest! This is very important as the judges rely on this information to make their decision. Consider addressing why the product meets each of the five criteria: innovation, marketability, trend-setting potential, appeal, and usefulness.

Once submitted, you will receive a separate email asking for two photos (one product shot and one lifestyle photo) and any relevant video links. All of your product information and photos will then be circulated to the judging committee, comprised of retail buyers, influencers, and trade and consumer media representatives.

The contact person on the Innovation Awards entry form should receive the following emails throughout the process, so ensure the contact person is able to receive emails, requests and make decisions on company's behalf:

  • Confirmation upon submission
  • Request to submit photos and videos
  • Confirmation that the judging has started
  • Notification if your product(s) has been selected/not selected as a finalist

Need to Know

The judging panel decides which and how many products will move onto final judging in Orlando. Typically, five products from each category are selected (total of 50 finalists).

If selected as a finalist, a representative from the company MUST deliver the product in person to Orlando on April 10th, 2019 and be present to win at announcement on April 12th. No products should be sent to JPMA headquarters. The product drop off time and location will be emailed to all finalists.

All finalist products will be displayed in a special Innovation Award exhibit at The JPMA Show. JPMA will keep your product after product drop off and it will be displayed throughout the course of the show.

The winners (10 category winners, one best in show and Parent's Pick) will be announced during a pre-determined time at The JPMA Show.

Product Categories

The following information is to assist you with choosing the correct category for your product. Only one entry per category can be entered. Judges are encouraged to select five finalists from each category as part of the preliminary voting. one winner will be selected from the finalists in each of the ten product categories.

  1. On The Go (Child Restraints, Play Yards, Carriers, Travel Accessories
  2. Strollers
  3. Infant/Parent Care (Breastfeeding, Maternity, Prenatal)
  4. Feeding/Bathing/Changing (High Chairs, Bath Tubs, Bottles, Pacifiers, Diaper Bags)
  5. Play/Entertainment (Bouncers, Activity Mats, Toys)
  6. Nursery (Bedding, Cribs, Furniture, Nursery Decor)
  7. Safety (Bath Thermometers, Monitors, Gates, Bed Rails)
  8. Technology
  9. Best Product Under $50
10. Design/Fashion/Style

Your product could fit into a few of the categories. For example, a car seat could fit into On The Go or Technology. You must determine which category best fits. Categories are subject to change based on submissions. JPMA staff has the right to recategorize a product if needed, but will notify the entrant via email.

The entry deadline for the 2019 JPMA Innovation Awards Competition is February 11, 2019. Judging takes place right away, no extensions or last minute entries will be accepted.

NOTE: Questions regarding the competition process should be directed to Sabina Gargiulo at All product entry submissions must be completed online. Do not send any products to JPMA Headquarters.

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